Jet Set

The Experience is an expansive, 360-degree event that immerses the audience in music, moving images and emotion. Set in a private 30,000-square-foot jet hangar at Hongqiao Airport, the spectacular event will convey the essence of the international lifestyle that is the DNA of the Michael Kors brand.

Michael Kors has partnered with Bureau Betak, the special events and fashion show production company, and 3-Legged Dog Art and Technology Group to create this special event. 3-Legged Dog is incorporating the innovative high-definition video projection system Musion Eyeliner™ to bring cheap mk bsgs the dramatic filmic effects and spectacular free-form holographic moving images to a live set. The large-scale theatrical projections and life-like illusions will transport the audience to three different locations within the film—each destination a perennial favorite. The interplay of pioneering technology, artistry and vision will translate into a mesmerizing experience for the 1,000 V.I.P. guests at the event. The projection screens will form one of the largest projection areas ever built, with a total area of more than 15,000 square feet and a main screen that is 44 feet high and 321 feet wide.

The Michael Kors Outlet Jet Set Experience will include a never-before-seen runway show featuring a signature cheap Michael Kors Jet Set bags Collection that illustrates the sophistication and global appeal of Michael Kors’ design philosophy. The event will culminate in a glamorous fete with music by New York-based DJ collective The Misshapes.

Fans of the brand from around the world can follow the event live at www.destinationkors.com/jetset, WeChat and global platforms following #MKShanghai starting at 9 AM EDT on Friday, May 9. The microsite, discount michael kors outlet, will pull in a live-feed of the event, showcasing social and digital content from the Shanghai hangar and sharing it with the world.

During The cheap Michael Kors Jet Set bags Experience, Michael Kors will deploy the first-ever live-feed app on WeChat. It will function as an interactive newsfeed, providing live images, including from the iPad photobooths set up on site, directly to user’s WeChat feeds. Additionally, on Monday following the event, Michael Kors will release MK360, a native (iOS & Android) mobile app, downloadable at www.destinationkors.com/jetset, allowing fans everywhere to experience the Experience via an interactive 360-degree video of the event on their phones.

“This is the largest fashion event the company has ever undertaken and our major launch of the Michael Kors brand in the Greater market,” says John D. Idol, Chief Executive Officer. “Our customer is international, so we are embarking upon an exceptional experience that is global in scope.”